Subscribe to Stupid and Unnecessary

Subscribe to Stupid and Unnecessary and get one gloriously dumb product delivered to your inbox on the regular. It might be a fish-shaped necktie, a candle that smells like regret, or a wearable pizza pouch. We don’t pick these things for usefulness, we pick them for impact.

Our newsletter delivers the best of the worst. Each email contains one ridiculous product, a short, snarky description, and the chance to vote on just how unnecessary it really is.

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Why Subscribe?

There are a lot of newsletters out there promising value, insight, or productivity tips. This is not one of them. We promise absolutely nothing of use, just a daily reminder that the internet is a chaotic mess, and we’re all lucky to witness it in real time. You’ll receive:

One dumb product on a regular basis (seriously, just one)
Zero spam (we hate it too)
The right to silently judge or loudly laugh
A vote button to rate how stupid and how unnecessary each item is

What You’re Signing Up

This isn’t a roundup. It’s not a newsletter full of links. It’s a spotlight. A shrine. A tribute to one beautifully awful product at a time. No fluff, no filler, just focus.

We send one email every so often. No mid-week spam bombs. No upsells. No digital detox guilt-tripping. Just a dose of consumer confusion delivered with love.

If you’re even slightly curious, go ahead and subscribe to Stupid and Unnecessary. You won’t regret it. Much. If you miss an email, that’s on you. You’ll just have to visit the Previously Pointless products and catch up on the stupidity you missed.

Who Else Is Reading?

Honestly, we’re not sure. Probably people like you: curious, slightly unhinged, and smart enough to appreciate bad ideas when they see one. Maybe even bold enough to submit a few of their own.

We’ve got subscribers who work in product design, marketing, and even law enforcement. Some just forward the emails to their friends. Some read them while pooping. Some save them for awkward Zoom calls when they need a reason to laugh under their breath. A few even claim it boosts creativity and breaks them out of boring routines. We don’t judge. You do you.

Still Thinking About It?

If you’re asking, “Why would I subscribe to something like this?” Congrats, you get it. This whole site is one big opt-in to nonsense. No social feeds. No sneaky algorithms. Just one gloriously dumb product delivered regularly to your inbox, purely because it exists and someone needs to be held accountable. That someone is all of us.

Still not convinced? You can warm up by scrolling through our Previously Pointless products or visit ThisIsWhyImBroke.com to see just how far the internet has fallen. It won’t make you smarter, but it might make you laugh out loud in a coffee shop and feel weird about it.

And if you’re wondering who’s behind this: read our About page. Spoiler: not scientists. Just regular weirdos who got tired of pretending to be serious online.

Look, subscribing is free. Unsubscribing is too. But you won’t. People like you never leave. And frankly, we respect that.

The Subscribe to Stupid and Unnecessary Fineprint

We don’t sell your data. We barely know how to use it. By subscribing, you agree to receive one email per day until you either love us or rage-click unsubscribe. No hard feelings either way.